Pilots selected for Econnections

Den Haag

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Upscaling innovation programme for sustainable projects

Innovation programme Econnections joins together bol.com, Deloitte, Google Cloud, IKEA Nederland, Mollie and PostNL to accelerate sustainability in e-commerce. In a first step, these partners will collaborate with several proven innovative scale-up companies in a range of pilot projects. These projects have now been selected.

Liesbeth Kaashoek, PostNL’s Parcels and Logistics Director, commented: “Econnections will be collaborating with seven carefully selected scale-ups. The selected pilot projects are looking very promising and we’re really happy to provide expertise, investment and networks to help these players grow further and together take steps to make e-commerce more sustainable.”

Econnections: how it works

These scale-up companies each offer proven solutions that match the challenges facing one of these partners. Solutions that help companies and consumers to make more sustainable choices, for instance, to enable emissions-free delivery of parcels, create sustainable packaging or extend product life cycles. All these pilot projects address challenges across the e-commerce supply chain, from manufacturers to online retailers, parcel deliverers and consumers, and including inventory management, packaging, shipping and returns.

More on pilots

The scale-ups will get stuck into a series of real-world projects at partners bol.com, IKEA Nederland and PostNL. Technology and innovation leaders Deloitte, Google Cloud and Mollie are committing their expertise in growth strategy, technology, and implementation and upscaling of innovations.

  • Chargetrip optimises route planning for electric vehicles (EVs), facilitating product deliveries in the best possible and most sustainable way.
  • Returnless works to reduce returns by making their processing more efficient.
  • Optiply's integrated AI solution is being tested to optimise inventories and product top-ups for e-commerce customers.
  • Greenplan's planning software is being trialled to help improve planning performance with the aim of reducing the number of kilometres driven, and so also carbon emissions.
  • One key way to reduce a company’s environmental footprint is to cut plastic polybag packaging, which is often used for external packaging when sending products. PlasticFri provides a sustainable alternative.
  • Drop & Loop is searching for solutions to reduce textile waste.
  • Manyfolds is focusing its efforts on a tailored packaging solution for fragile articles to help reduce damage and returns.

The partner organisations are helping these new and green scale-ups to grow, and so accelerate sustainability across the entire e-commerce chain.

About PostNL

We are PostNL. For more than 225 years, we have been part of society and here for everyone. With 31,500 colleagues, an extensive network of 5,700 PostNL locations, 10,000 letterboxes, 1,400 automated parcel lockers, and millions of users of the PostNL app, we are always close by. Together with our partners, we operate in 190 countries worldwide. Our mission is clear: connected to deliver what drives us all forward. Through our strategy, we grow our business, create sustainable value, lead through innovation and make an impact that matters. On an average weekday, we deliver 1.2 million parcels and 6 million letters. We improve our networks with smart solutions, innovate with AI and tech for our customers and promote future-proof employment relationships for employees and partners. At the same time, we are making our delivery operations more sustainable: we cover many kilometres on foot and by bicycle and increasingly use cleaner fuels and electric vehicles. PostNL N.V. is a publicly listed company with a revenue of €3.3 billion in 2025.

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