PostNL appoints Selma Postma as Managing Director E-commerce

The Hague, 3 February 2026 – PostNL announces that Selma Postma holds the position of Managing Director E-commerce as of 1 February 2026. In this role, she leads the new E-commerce Business Unit and becomes a member of PostNL’s Executive Committee.

Selma has more than 25 years of experience in retail, including large-scale transformation and change programs. She worked at Ahold Delhaize in a variety of (international) management roles. These included Chief Digital Officer of Ahold Delhaize Europe & Indonesia, Chief Marketing Officer of supermarket brand Stop & Shop (US), Brand President of e-commerce company Peapod (US), and General Manager of AH Online.

Pim Berendsen, CEO of PostNL: “We are pleased to welcome Selma to our leadership team. The e-commerce market continues to grow and is also entering a next phase in which sustainable growth, collaboration across the entire value chain and making smart choices together with customers are becoming increasingly important. Selma brings extensive experience in retail, e-commerce and digital transformation, and has led complex transformation and growth programs in various international roles.”

Selma Postma: “PostNL is a strong and socially relevant company with clear ambitions for the future. Its people-oriented culture and customer-focused strategy appeal to me. From the new E-commerce Business Unit, I look forward to working together with the team to build further growth and impact for our colleagues and customers.”